The name " Riviera" is Latin for "coastline" and was named for the French Riviera and the Italian Riviera. The name Riviera first entered the Buick line in 1949 as the designation for the new two-door pillarless hardtop. The Riviera was absent on the market for 12 years then in 1963 start a line of 8 generations of Buick Riviera. The Riviera by Buick is an automobile produced by Buick in the United States from 1963-1999.
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| 1949 Buick Roadmaster Riviera |
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| 1959 Buick Electra 225 Riviera |
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| Generations 1-8 |
